“Last year, I’m proud to report that I helped my clients achieve record sales growth in the financial, health, and
personal improvement markets.”

     “This year will be even better. My 21st annual report below explains why… plus offers you a few ideas that can help you improve your results in 2012.”

22nd Annual Report to Prospective Clients

I’m Doug D’Anna, and if this is the first time you’ve received my annual report, you’re in for a special treat.

Despite last year's tough marketing environment, I'm proud to say that my copywriting and marketing strategies continued to break new ground for my clients-generating more than $4 million for my clients last year.

I speak, for example, of The Blue Chip Growth Letter, Profitable Investing, China Strategy, Asia Edge, Trader’s Advantage, Emerging Growth, Global, Growth, Quantum Growth, Cabot Market Letter, Cabot Top 10, Nancy Zambell's Buried Treasures, and Bryan Perry's Cash Machine —just to name a few.

For these reasons, my clients are entering 2012 with even greater expectations as the the marketing environment turns positive and my new control packages continue to increase sales by as much as 25%.

The Secret to My Success

Unlike most direct response copywriters, who may see a few hundred or so split-run copywriting tests in their lifetimes, I have been privy to the test results of thousands of split-run tests.

And not just tests on a small scale, but creative tests conducted for the top direct marketers in the country.

The $350 million in test results that I have seen over the years have made it possible for me to not only avoid obvious mistakes…

…but also to claim one of the highest win ratios in direct response—beating the control nearly 70% of the time

This year alone, for example, I have been privy to the test results of close to 600 split-run, head-to-head email and direct copywriting tests, which has allowed me to boost my batting average to one of the highest in the industry.

(I realize that 600 split-run tests may at first sound too high to be believable, but not once you consider the number controls that I have, how frequently they are tested via email, and the number of lists they go to.)

Frankly, no other direct response copywriter whom I know has seen as many split-run tests as I have. Nor does any spend as much time evaluating results and drawing on this knowledge to create new promotions.

This is why my four-point system continues to help me create more profitable and more powerful promotions than many of my competitors.

A few of my successes to date include these: Blue Chip Growth Letter, Profitable Investing, Trader’s Advantage, Cabot China & Emerging Market Report, Cabot Top 10 Report, and Global Growth Emerging Growth.

It is precisely for this reason that I continue to test and refine key principles of direct response copywriting…

…and why my promotions for my A-list clients not only continue to achieve record sales but also give me one of the best “win ratios” in the industry.

This scientific approach has become the vortex of my success—proving beyond doubt that words alone do not make the foundation of a winning promotion.

How My Time-Proven Approach
Yields Consistent Results

All four principles of my copywriting system have been scientifically developed to identify what customers want, the offers that most attract them, and the themes they find most appealing, in combination with what is going on in the market now.

So before I write one word, I spend a minimum of 40 hours of analysis and research using not only my four-point system as a guide…

…but also the knowledge accumulated over the past 20 years of witnessing thousands of split-run copywriting tests.

By simply eliminating what has been tested and proven not to work, I’ve been able to not only avoid the unwitting mistakes most marketers make…

…but also develop some of the biggest breakthroughs in the information publishing field, a niche I have specialized in for nearly 20 years.

My widely mailed and emailed control packages for InvestorPlace Media, Lombardi Publishing, Forbes, Prevention Health Books, Cabot Heritage Corporation, and KCI Communication are the best proof I can offer that my approach works.

A Partnership Approach for Today’s
Tough Marketing Environment

With competition coming at you from all corners, it’s more difficult than ever to create winning promotions. The days when you could rely on one direct mail or email promotion to carry your marketing for six weeks, let alone six months, are gone for good.

For the same reason, also long gone are the days that you could bring in a “hired gun” to create a new control package for you—only to update it a week ahead of the next rollout.

If there is one thing I have learned from tracking thousands of copywriting and marketing tests over the past 20 years, it is that you need to be on top of a product and the market daily in order to (1.) Create a new control package, and (2.) Continually update it and refine it to keep it fresh from fatigue and keep the orders rolling in.

So if you’re looking for another "hired gun" (an expensive one, albeit) who comes in and writes a package and leaves, I’m not the guy for you.

You see, in order for you to benefit from my years of marketing experience, I need to involve myself nearly daily in email marketing, looking at testresultsand then continually honing that knowledge to develop even stronger promotions.

Under mypartnership approach it becomes my job (and not yours) to make you money.

The only way for me to do this is to be on top of your product in REAL TIME and not just a week ahead of the next rollout.

Frankly, my time is too valuable to get to know a product over the course of a few months, only to go away and come back later. I'm a seasoned direct marketer who can only do his best working with you throughout the year and not just ahead of your next mail drop.

A Strictly Limited Clientele

Because my income depends on the success of the promotions I create, I have become extremely selective with whom I work, for a couple of reasons:

• First and foremost, you must also believe in the partnership approach. You must see me as a business builder and not just a hired gun.
  
  More than anything, you must want me working on your behalf because you truly believe that I can bring you the success you desire.
  
  
• Second, you must sell a legitimate product that helps people improve their lives in some way. I’ve spent more than 20 years building a reputation of integrity and trust. For these reasons, I won’t work with any company or products where I believe the values are in question.
  
  
• Third, you must not only have the financial resources to reach millions of people by email and direct mail but have also a large list that I can test various approaches.
  
  I can’t stress this enough—it is the adaptation of science to my copywriting that has lead to my many successes If your marketing generates hundreds of thousands of dollars in annual revenues then you know all too well that your promotions are too important to leave to guesswork.

To be sure, I understand that my partnership arrangement is not for everyone.

Rather it is for those who understand that copywriting builds wealth and simply want the best wealth builders in the business working for them…

…who can see the value in establishing a year-round partnership relationship…

…and who know that in direct response copywriting, as in every aspect of your life, you get what you pay for.

If you believe that your company can benefit from the kind of partnership relationship mentioned above, just complete the form below, including the time that’s best to talk.

I promise to contact you within 48-hours to see how we can open the door to a profitable and winning relationship for 2012.

All good wishes,

Doug D'Anna, Direct Response Copywriter
Phone: (650) 274-7326 Fax: (650) 401-7327
Email: dougdanna@mac.com
Copyright ©2012 Doug D'Anna